Economy is a matter of management and handling of resources. Economy is not primarily a matter of money, although money is also a resource that needs to be managed. Economic ability is a basic competence that all people need to have, and which is crucial to our survival.

Last week we performed three appreciated events for our customers in Sweden. If you missed out on this event, you can read about the second talk on this page. The first talk Johan Gustafsson’s was focused on news, the plan ahead and the year’s successes:

In this presentation, it is the customer and ambassador Lennart Göthe who talk about Better Globe’s impact on society, and about the very different aspects of financial management, which Better Globe is a good means of achieving.

Lennart Göthe was the first customer to travel to Kenya and Uganda in December 2007 to find out the facts about the business. Lennart became a customer already in September 2006 and has gradually become more and more involved in Better Globe, focused on the issues that he is focusing on at this customer event. Below you can read about his lecture from the customer event in Malmö, on Thursday 9 November.


Read what Lennart has to say about his lecture if you were not able to attend the event.


Follow the feeling and inspiration!

The financial gains are extensive and involve so much more than “just jobs for poor farmers and money in the pocket of our customers”. The economic benefits can be measured in so many large areas, in so many countries, if we just extract the economic effects in time, space and energy.

My only requirement for becoming a customer of Better Globe was that if I contribute my money to planting trees in the semi-desert areas in East Africa, it can never be wrong or stupid in any way.

I had neither the time nor the desire to familiarize myself with all aspects of what was said about this company. You talked about “yield from the trees” but I honestly didn’t think so. For me, this was not about getting any money back, it was about contributing to something good.

If I had seen it as an investment, I would probably never made the decision to become a customer in the first place. 

Instead, I noticed that this company focused on efforts that I think are important, and that I would be happy to support with a couple of 10 € bills each month. Tree planting in the desert, jobs and help to poor peasants, schools for the children and support with water and money.

It was enough for me, and I am forever grateful for that. It led me to my first trip 1.5 years later, when I went down to see what was happening on site, in Kenya and in Uganda.

In my talk I described Better Globe from my professional perspective. I work as an educator on life!

Manage Time, Space and Energy

One way to describe what we humans do during our lifetime is that we manage time, space and energy. We devote our whole life to it and in large part it does not differ much from other animals.

Economics is a quality concept in the field of handling and managing resources.

  • If you manage something in a sustainable way so that what you manage becomes more in volume or refined to a higher value than it had before, it is economical.
  • If you handle things so that it falls in value or is consumed, it is uneconomically managed.

Economy is this and only this. Time, space and energy is what we strive for and want more of, what we collect and what we try to capture and own. Time, space and energy are also the resources we use to do this. We consume time, space and energy to obtain time, space and energy. The net determines whether it is economically or uneconomically managed.

Money is the most potent energy

Money belongs to the category Energy. Money is also the most potent energy we humans have at the moment. Money seems to have the ability to stand over laws and regulations, threats to violence and active violence, fences and walls, as well as basic values such as honor and honesty etc.

If there is money to extract, then man has a devastating ability to find them and extract them, often in an extremely uneconomic way. For example, deforestation of rainforest, the depletion of the soil layer, fossil fuels etc.

Economic literacy

It means, of course, that if you study a chain of events very narrowly and only look at individual events, it may look like it is economical, even when it is not. One can extract money and at the same time undermine amounts of other important values that we have to manage in an economic way, i.e. sustainably.

To be economically literate is to be able to understand complex systems of economic flows so that you can manage these in an economic way.

Usually when one is to extract energy, we consume both space and time, but also other energy types. One can, for example, extract electricity and money from water, but then you need to use both time, space and other types of energy to achieve this. 

That is how it usually works in this world, in our societies and, not least, in our personal lives. Understanding this is called being economically literate and you can of course obtain different levels of this skill, just like languages have different skill levels.

Better Globe’s management of space

Better Globe conducts its business by using as little valuable space as possible, that is already used for another purpose. Better Globe, on the other hand, manages seemingly useless space where people cannot support themselves and hardly survive. Space that is more or less worthless in every way, and which keeps decreasing in value due to depopulation and desertification.

They use this space to plant forests and create jobs, establish schools, provide access to the energy called money and many other things. Already here, the total economy is huge for both people and for our planet.

Today, people are fleeing across the planet for economic reasons. They cannot stay where they want to be, where they have friends and family and where they would want to live if they were given the choice. They flee because of war, starvation, oppression and a lot of other things, but the common thread in all these circumstances is that they are based on poor management of time, space and energy resources.

Locally, in most countries, this flight goes from rural to urban areas, and Kenya and Uganda is no exception. The cities are overcrowded by people who cannot support themselves, at least not within the limits of the law or with respect for the time, space and energy of others.

If we are to be able to manage the earth’s resources and ourselves in an economic way, we need to at least be able to live on the entire surface of the globe. Better Globe makes this possible in the places where they work.

Better Globe’s management of energy

Our savings and the way we all invest and not least consume, is what determines where you can extract money from, for example, the space or more specifically, the earth’s resources.

Today, we know for example that our collective pension money has a greater impact than our car driving in a country like Sweden. We are very small when it comes to driving in Sweden, but we are very big when it comes to putting unemployed money in a pile, and also in terms of employing money by making investments.

By investing our money in things that are actually financial, i.e. things that manage all the resources involved (time, space and all types of energy) in a sustainable way, we also direct other people’s money in that direction.

A company, a society or a private individual must in one way or another extract money as a resource. This is a must in the current regime for energy management that we have today. That is why many people are committed to making money. But if money is not there to extract, then it will be a pure financial loss to even try.

The rainforest would be left in peace if there was no money to extract from it. The oceans would be clean from debris if there was money to extract from it. The desert would be green and people would live there if there was money to be recovered on site. People need purchasing power, people need jobs or income in some way to be able to form communities. 

Communities need companies that make money because it attracts more commerce and more people to the place. People who care and take care of their place extremely well for a very long time. It is only when societies are overcrowded and the overall economy is poor that self-eradication begins, but that is another matter. It is a problem for the giant cities around the world.

“Nobody can do everything, but everyone can do something” and Better Globe is one of the parties who run their business in a way that counteracts our rainforests being devastated, counteract overcrowded big cities and counteract mass escape from the African continent. By extension, Better Globe is one of all the companies and businesses that contribute to a world in peace that we can all live on, and where the resources are sufficient for everyone.

What Better Globe accomplishes on a small with their activities is explained in many ways on this website. I choose to shed light on that which may not be as obvious to all people. That which is not a direct result of Better Globe’s actions and our purchase of trees, but rather the indirect results of many different things, where Better Globe plays a role. Even YOU will have a significant impact, if you choose it.

Better Globe creates concrete and tangibly measurable results in the very short term and extreme indirect impact in the slightly longer term.

To let the money work for you at Better Globe is one of the most economical decisions you can make today. Even if your only interest is in the energy we call “money”, this is the way.

For more facts on this issue, we provide two other presentations about the Better Globe. Part 1 with Johan Gustafsson and Part 3 with Jan Bolmeson. Thank you for your commitment to this significant and exciting question.


Start saving in trees or reserve a seat on a webinar

If you also want to join in and do good, contribute to a better world and manage your savings in an ethical, sustainable and long-term way, use the link below.

Please feel free to read more here on the website, if you have other questions. We have a FAQ page with the 50 most frequently asked questions, and you can of course contact us at support@betterglobe.com.

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